I Have Found Cheaper Diamonds. Why?

There are many diamond brands and generic diamonds that are offered at various price points. Therefore, it is even more important that you understand the true quality and value of your diamond and how that affects the price.

Ethical guidelines of evaluation require that each individual diamond be graded the same way all over the world when it comes to color, clarity and carat weight. These are all rarity factors that affect the price of any diamond; however, the last piece of the puzzle, cut, affects the final value by as much as 50%.

Many diamonds are cut poorly to save on production costs or time – resulting in diamonds that can look smaller than they actually are and sparkle less. At Hearts On Fire, we ensure that EVERY diamond is perfectly cut...resulting in a difference you can truly see.

At Hearts On Fire, we not only start with the best diamonds in the world, but we cut and polish at 100x magnification, 10x the industry standard. Our facilities all have master craftsmen and state-of-the-art technology, ensuring perfect symmetry, perfect proportions, perfect polish, and perfect alignment that displays incomparable sparkle and brilliance in every single diamond.

Hearts On Fire is known as The World’s Most Perfectly Cut Diamond, and is the only brand that can make this exclusive statement of perfection. Simply put, a Hearts On Fire diamond is more valuable than any other diamond. A Hearts On Fire diamond sparkles more than any other diamond.